Incogni vs PrivacyHawk: Which Data Removal Tool Is Worth It?
Automated data broker removal tools wipe your personal info from public databases and spam lists under CCPA, PIPEDA, and GDPR privacy laws. We tested both solutions on pricing, broker coverage, custom removals, and scan accuracy.
Quick Verdict: Which Tool Should You Choose?
You want maximum automated removal depth (420+ brokers), third-party Deloitte-audited verification, and the ability to send unlimited custom removal requests for private websites, court records, or Google search results.
You want a mobile-first iOS/Android experience, a free initial risk scan to check your Privacy Score, built-in spam call blocking (RoboHawk), and included Identity Theft Insurance.
| Feature / Metric | Incogni ★ Editor's Choice (Max Coverage) | PrivacyHawk Best Mobile + ID Insurance |
|---|---|---|
| Overall Score | 9.8 / 10 | 8.9 / 10 |
| Annual Plan Starting Cost | $6.79 / mo ($81.50 promo year 1, then $95.88/yr) | $6.25 / mo ($74.99 billed annually) |
| Data Brokers & Site Coverage | 420+ Brokers + 3,000+ Custom Search Sites | 220+ Data Brokers |
| Verified Removal Stats | 245M+ Removals (Deloitte Audited) | 30M+ Requests (1M+ Users) |
| Custom URL / Search Removals | Yes (Unlimited custom link requests) | No (Standard database list only) |
| Free Risk Scan | No (30-Day Risk-Free Guarantee) | Yes (Free App Risk & Privacy Score Scan) |
| Core Features & Extras | 60-Day Auto Re-scans, Custom URL Removals, Web Dashboard | Spam Call/Email Unsubscribe, Dark Web Alerts, $1M–$5M ID Insurance |
| Family Multi-User Plan | Yes (Up to 5 Members) | Yes (Up to 4 Members on Platinum) |
| Claim Incogni Deal → 30-Day Money-Back Guarantee | Try PrivacyHawk → Includes Free Mobile Scan |
Detailed Tool Overviews
Incogni Overview
Editor's ChoiceIncogni (by Surfshark) leads in raw database coverage and automated opt-outs. It removes your personal info from 420+ major data brokers and offers an Unlimited plan covering 3,000+ extra public sites and custom URL requests.
- 420+ automated brokers + 3,000+ custom search sites
- Deloitte-audited request process (245M+ completed)
- 60-day auto re-scans under CCPA, PIPEDA & GDPR
PrivacyHawk Overview
Mobile & ID FocusPrivacyHawk is a mobile-first privacy app built to reduce spam calls and protect against identity theft. Beyond data broker opt-outs, it offers a free exposure scan, email unsubscribing, and up to $5M in Identity Theft Insurance.
- Free initial Privacy Score & risk exposure scan
- Spam call blocking (RoboHawk) & email cleanup
- Included Identity Theft Insurance & Dark Web alerts
Frequently Asked Questions
Can data brokers relist my info after removal?
Yes. Data brokers constantly scrape new public records and web updates. To prevent your data from reappearing, services like Incogni automatically re-send opt-out requests every 60 days or less.
How do these tools remove custom web search results?
Incogni Unlimited includes a Custom Removals feature where privacy experts submit manual takedown requests under CCPA/GDPR for specific court record sites, news articles, or unlisted directories you submit.
Is there a risk-free way to test these tools?
Yes. PrivacyHawk allows you to run a free initial exposure scan on your phone to view your Privacy Score, while Incogni backs all paid plans with a 30-day money-back guarantee.